Front Page
Contents Page
Double page spread
Evaluation from focus group
I conducted an interview with my target audience to find out
what page design they preferred out of my front page designs, my contents, and
my double page spread. Reasons as to why I had conducted this type of search
was simply due to my magazine being aimed at girls aged between 16-24, and to
find out their opinions on the designs will give me a higher chance of my demographic
buying my magazine. Whilst conducting my search, I had asked a number of my
demographic to answer 5 of my questions that I had produced. I then evaluated
my results and based my page designs on what my target audience thought was
best.
Firstly I had asked my target audience go give their feedback
on my front page design. The most popular design for my front page was the
design shown to the right. An interesting response that inspired me to change
my design was a response from the following question. ‘If one of these designs
where to be used, would you buy this magazine?’ The response that I had
received was ‘Yes, as these images look appealing on the front pages, and makes
me feel if I read these magazines I can be like them’. This gives me the
impression that if there were attracting images on my front pages, my
demographic would be more inspired to buy this as they feel they can relate
themselves to the image. This puts this in line with Maslow Hierarchy of needs,
where there is an image that gives my target audience their dreams and
aspirations, so that they are able to buy the magazine to fulfil their dreams. This
results in me changing my front cover to an attractive and appealing image(s),
to draw the attention of my target audience to buy my magazine.
Secondly I had asked my target audience to also give their
feedback on my contents page design. I had received a number of different
responses, and had found that my most popular design was the image shown to the
right. This was simply due to the fact that these colours were bright and eye
catching, and the colours were girly, which they liked as these colours
represent themselves. One of the questions that I had asked was the following.
‘How many images do you think the contents page should contain?’ the response
that I had received was ‘‘I think the contents page should have more
images that the rest as it’s the main page that gets people to continue
reading, you need all the persuading to get, as words sometimes might take a
lot of time to read, rather than just looking at pictures and being attracted
to carry one reading’. This interest me as it tells me that my target audience
are interested in more images as a whole, as they feel this may represent them,
or even have a dream and aspiration to look like the images themselves. This
result in me change my designs by adding in more images, that they are able to
relate to, and are drawn into carry on reading, due to the interest in the
images.
Thirdly I had asked my target audience to also give their
feedback on my double page spread. I had received a number of different
responses for my double page spread. I had discovered that the most popular
design was the design shown on the right. This was simply due to the fact that
the colour was girly and bright, so this can relate to my demographic. One
question that intrigued me was ‘If you could change one thing on one of these
designs, what would it be?’ the response
that I had received for this question was ‘ I would change the fact they have
less images, and should contain more than one as reading more writing with one
image is quite boring’. This tells me
that I need to change my design slightly to match the needs and wants for my
demographic. This also tells me as a whole that my audience prefer more images
on all of my pages, so this then results in me to add in more images, so that
they can relate themselves to my images, and also to follow their dreams and
aspirations to look like my images.
This is the link to my focus group response as after I had asked them a number of questions about my designs for each of my pages.
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